What’s Missing in Physical Therapy: The Truth Behind the System Is the physical therapy profession losing its identity? In this episode, we take an honest look at what’s truly missing in PT today — from authentic patient care to clinical creativity. We discuss how insurance-driven models, productivity standards, and burnout culture have turned passionate therapists into paperwork machines. You’ll hear real talk about: Why PTs feel restricted by insurance codes and time constraints.How overemp...
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What’s Missing in Physical Therapy: The Truth Behind the System Is the physical therapy profession losing its identity? In this episode, we take an honest look at what’s truly missing in PT today — from authentic patient care to clinical creativity. We discuss how insurance-driven models, productivity standards, and burnout culture have turned passionate therapists into paperwork machines. You’ll hear real talk about: Why PTs feel restricted by insurance codes and time constraints.How overemp...
GBU S2:E3 Why does the PT brand suck, and how we fit it!
Physical Therapy: The Good, The Bad and The Ugly
16 minutes
4 months ago
GBU S2:E3 Why does the PT brand suck, and how we fit it!
🎙️ "Why the Physical Therapy Brand Sucks—and How We Fix It" The public thinks we're just massage therapists, exercise cheerleaders, or the people you see after surgery. But physical therapy is so much more—and we’ve done a terrible job showing it. In this episode, we break down why the physical therapy brand is broken: from weak messaging, inconsistent professional identity, to outdated marketing. We’ll talk about what’s holding us back, who’s getting it right, and how we can start buil...
Physical Therapy: The Good, The Bad and The Ugly
What’s Missing in Physical Therapy: The Truth Behind the System Is the physical therapy profession losing its identity? In this episode, we take an honest look at what’s truly missing in PT today — from authentic patient care to clinical creativity. We discuss how insurance-driven models, productivity standards, and burnout culture have turned passionate therapists into paperwork machines. You’ll hear real talk about: Why PTs feel restricted by insurance codes and time constraints.How overemp...
