Summary
In this episode, Alison Hatch discusses the importance of incorporating creativity into your photography business and website. She shares a story about a photographer who was asked to take photos of pets by her brother's girlfriend and how it led to an unhappy client situation. Alison emphasizes the need to manage client expectations and delight them through clear communication and a well-designed website. She suggests thinking of your website as a storefront and creating a curated and organized experience for your clients. By providing clear information, easy booking processes, and personalized touches, you can create a positive client experience and eliminate clients who are not the right fit for you.
Takeaways
Incorporate your creativity into your photography business and website design.
Manage client expectations by delighting them through clear communication and a well-designed website.
Think of your website as a storefront and create a curated and organized experience for your clients.
Eliminate clients who are not the right fit for you by providing clear information and easy booking processes.
Sound Bites
"How can you do this creatively?"
"You can be creative with your font choice or your word choice."
"Have you ever been in that situation before? Have you been in the situation with an unhappy client?"
Keywords
photography, creativity, website design, managing client expectations, delighting clients, client experience