As a small business owner, you're responsible for every financial decision in your business. Today, Danielle Hayden is walking through why she recommends keeping a financial dashboard (and what should be in it) to make ongoing business decisions. She's talks about how to use those numbers to set your goals and run your day like a CEO, planning for seasonality, paying yourself, and how to decide which investments are worth the risk in your business (Studio? Elaborate mini session setup? New gear? Training?). Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series. When Danielle isn’t crunching numbers on her clients’ behalf or crafting the next iteration of the Profit Planner, you can find her hanging with her two kids as she inspires them to lead their fullest lives or doing any, and almost every fitness-related activity ranging from Spartan races to pilates.