The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward.
The PhorestFM podcast celebrates innovative ideas, methods, and perspectives on business management and growth, marketing, leadership, and building great teams and cultures. Launched in 2017, it is hosted by Alex Bélisle-Springer (he/they), Global Education Content Lead at Phorest Salon Software. As of Season 9 (2025), new episodes air every second week, with occasional bonus drops on ”off” weeks.
All content for PhorestFM: Stories From the Salon Floor is the property of Phorest Salon Software and is served directly from their servers
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The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward.
The PhorestFM podcast celebrates innovative ideas, methods, and perspectives on business management and growth, marketing, leadership, and building great teams and cultures. Launched in 2017, it is hosted by Alex Bélisle-Springer (he/they), Global Education Content Lead at Phorest Salon Software. As of Season 9 (2025), new episodes air every second week, with occasional bonus drops on ”off” weeks.
Betsy Morem on Burgers, Botox & the Power of Community-Rooted Businesses (w/ Joe DiFalco)
PhorestFM: Stories From the Salon Floor
1 hour 5 minutes 31 seconds
3 months ago
Betsy Morem on Burgers, Botox & the Power of Community-Rooted Businesses (w/ Joe DiFalco)
[316] CPA and co-founder of Morem & Waller CPAs, med spa co-owner, and now steward of Austin, Minnesota’s 87-year-old beloved Tendermaid burger joint, Betsy Morem (@heavenstobetsss) wears many hats. And her unique ability to balance big-picture strategy with daily operational insight makes her a trusted advisor to fellow entrepreneurs.
In this episode, Betsy joins Alex and Joe DiFalco, Senior Partnerships Manager at Phorest, for a candid conversation driven by stories about what it means to run community-rooted businesses, lead with care, serve with integrity, and how success can also be about the culture we create, the lives we touch along the way. Insightful, humble, and full of timeless lessons —like why the little things often leave the most significant mark— the conversation also covers rich, practical ground, including:
🤯 Key differences between salon and medspa models, from regulations to team dynamics
💡 Tips for salon owners looking to thoughtfully add medspa services
🫂 How to honour a business’s legacy while making space for new
🌱 The importance and power local businesses hold in their communities
To find out more about The MOD Medspa, click here.
To learn more about the Tendermaid, click here.
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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
PhorestFM: Stories From the Salon Floor
The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward.
The PhorestFM podcast celebrates innovative ideas, methods, and perspectives on business management and growth, marketing, leadership, and building great teams and cultures. Launched in 2017, it is hosted by Alex Bélisle-Springer (he/they), Global Education Content Lead at Phorest Salon Software. As of Season 9 (2025), new episodes air every second week, with occasional bonus drops on ”off” weeks.
