PharmaLinea's story, industry evolution, and sailing (halfway) around the world with Blaž Gorjup

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PharmaLinea Podcast

PharmaLinea

8 episodes

3 days ago

Stay up to date with the latest trends in the nutraceutical industry. Explore useful expert insights into innovations, emerging ingredients & other key market developments.

Health & Fitness

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Stay up to date with the latest trends in the nutraceutical industry. Explore useful expert insights into innovations, emerging ingredients & other key market developments.

Health & Fitness

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PharmaLinea's story, industry evolution, and sailing (halfway) around the world with Blaž Gorjup

PharmaLinea Podcast

54 minutes 54 seconds

8 months ago

PharmaLinea's story, industry evolution, and sailing (halfway) around the world with Blaž Gorjup

We discussed the story of PharmaLinea, the key factors for the company’s success, and how the nutraceutical industry has evolved in these past years with Blaž Gorjup, PharmaLinea’s chairman and founder. Blaž also shared with us the story of his sailing journey (halfway) around the world.

00:00 Introduction

01:11 How it all began

06:09 Why this industry

07:49 From ingredients to finished products

10:47 The beginning of PharmaLinea

12:35 Exhibiting at Vitafoods

13:40 Defining the niche

18:39 Target market analyses and selection

20:52 Key factors for success

29:16 The 5-step programme

30:24 Advice for those just starting out

33:50 Industry evolution

42:44 AI vs. doctors & pharmacists & consumer trust

45:32 Sailing journey