We discussed interesting nutraceutical ingredients that can provide brands with much-needed market differentiation with David Foreman, Founder of The Herbal Pharmacist, who has almost 30 years of industry experience.

00:00 Introduction

01:26 Under-the-radar ingredients: Sorgum – applications, delivery formats, and taste

06:55 Recognized, added-value ingredients, new technologies

10:42 Advantages of branded technologies behind the ingredients in the consumer market

14:03 Educating the consumers

15:12 B2C marketing for branded ingredients