We discussed current consumer trends in the nutraceutical market and health priorities that will gain popularity in the future with Will Cowling, commercial manager at FMCG Gurus.
00:00 Introduction
01:25 Current health areas of concern
04:08 Top-of-mind supplement ingredients, claims, and product formats
05:46 Addressing several health areas at once
06:52 How cost of living is affecting consumers
08:42 Recent consumer surveys
09:09 Emotional wellness
09:55 Hydration & sports nutrition products
11:17 Digital health & personalized nutrition
15:08 How to use FMCG Gurus data for strategy and new product development
17:21 Important factors for consumers that make a product stand out
18:47 Mushrooms
19:42 Energy
21:17 Strategy tips for brand owners