Join Petworking host Peter Kenseth as he sits down with Charlie Meneghin, Director of Sales at Woof, to explore their expanding product ecosystem at Global Pet Expo 2025.Woof burst onto the pet scene in 2024 with their innovative Pupsicle and Bite n' Brush products, quickly becoming one of the hottest brands in the pet enrichment category. In this interview, Charlie reveals Woof's latest innovation - a lick mat with a built-in mixing bowl, and a proprietary Treat Mix that allows pet parents to create gelatinized treats at room temperature without refrigeration.What You'll Learn:- How Woof is applying the "razor and razor blade" business model to pet enrichment- Details on their new lick mat's unique design and functionality- The quality standards behind their limited-ingredient treats and mixes- How their self-contained ecosystem approach differs from other industry partnershipsWhile ecosystem partnerships between pet nutrition and hard goods manufacturers were a major trend at SuperZoo 2024, Woof has taken a different approach by creating its own vertically integrated product line. Their new "Treat Mix" at Global Pet 2025 further strengthens their position as an innovative leader in pet enrichment solutions.📣 Don't miss our upcoming full-length Petworking episode featuring Woof's founder Daniel Haarburger - subscribe to be notified when it drops!