Deb Newell has worked with some of the largest property management operators in the U.S., helping them streamline operations, scale sustainably, and prepare for mergers, acquisitions, and exits. With over two decades of experience, Deb shares how she helps real estate businesses focus on people, process, and technology to achieve growth and long-term success.
In this conversation with Peter Lohmann, Deb opens up about her career journey, the why behind business ownership, and how companies can get ready to sell (or scale) without making common structural mistakes. She also shares wild stories from the consulting world and dives into how mindset and leadership shape a business’s trajectory.
👉 If you’re a property management entrepreneur, real estate investor, or business owner planning for growth or sale, this episode delivers actionable insights from one of the industry’s top consultants.
Episode Guide:
00:00 – Intro
01:35 – Deb’s career and background
08:26 – The why behind business ownership
12:56 – Selling a property management business
16:22 - Sponsor - Rentvine
17:45 – Deb’s consulting work
23:35 – Crazy stories from consulting owners
38:03 - Sponsor - Enterprise Bank & Trust
39:36 – Mindset shifts for growth
50:24 – Establishing roles in your business
57:12 – Preparing to sell your business
01:01:40 – Pros and cons of hiring a consultant
🔗 Connect with Peter:
joincrane.co | Free PM Newsletter | RL Property Management
🔗 Connect with Deb Newell