In this episode of Peter Lohmann’s Podcast, I sit down with my mom, Susan Lohmann, who spent nearly 50 years building a career in the horse business: running farms, teaching lessons, and judging competitions.
We talk about what it takes to manage barns (and difficult customers), the surprising parallels between horse boarding and property management, and what really happens when a client stops paying board (spoiler: yes, you can evict a horse).
If you care about small business lessons, negotiation tactics, or building a career around passion, you’ll enjoy this conversation.
- 00:00 – Intro
- 02:04 – Susan’s background and career
- 06:32 – Dealing with difficult customers
- 12:13 – Sponsor – The Elevate Sales Kickoff Event
- 13:34 – Susan’s experiences as a woman working in business
- 20:04 – Firing customers
- 24:18 – Unethical behavior in the industry
- 29:59 – Learning the industry
- 33:28 – Sponsor – Nutiliti
- 34:53 – How the lack of technology affected industry collaboration
- 36:59 – The power of work ethic
- 39:50 – Restarting a business 3 times over
- 44:32 – Raising children while working from home
- 50:50 – Negotiation advice
- 55:06 – Passing on the entrepreneurial spirit to your kids
- 56:46 – Building niche skillsets and knowledge
- 1:00:30 – Advice for parents with kids wanting to get involved in horse riding.
Connect with Susan
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