In this episode of the Pet Marketing Mastermind podcast, we're joined by Stephen Gary, founder of The Amazon Marketing Agency and one of the pet industry's go-to experts for succeeding in the complex world of Amazon commerce.
With years of experience scaling brands across Amazon's ever-changing landscape, Stephen breaks down what it takes to stand out in today's competitive pet category. He shares hard-earned lessons on building high-converting storefronts, mastering product listings, running effective ad campaigns, and understanding the algorithms that drive visibility and sales.
Stephen also reveals why so many pet entrepreneurs get Amazon wrong—treating it like just another sales channel—and how to avoid the most common mistakes that hold brands back. You'll learn how to build tangible brand equity on Amazon while avoiding the race to the bottom on price.
🔥 In this episode, we cover:
How pet brands can differentiate on Amazon
The truth about Amazon SEO, ads, and algorithm shifts
Why product-market fit still matters—even in a digital marketplace
How to test, scale, and win without burning your budget
What trends are shaping the future of pet sales on Amazon
Whether you're just launching your product or trying to scale an existing brand, this episode is packed with tactical advice, strategic insights, and the truth about how to turn Amazon into a growth engine for your pet business.
🐾 Tune in now to learn how to turn Amazon into your brand's most significant opportunity, not its biggest headache.