In this episode, Clayton sits down with Jo Boughton-White, the managing director of Dorwest Herbs, a long-established brand in the pet supplement industry. Jo shares the fascinating history of Dorwest, which began in 1948 with her grandfather's quest for herbal alternatives for his ill wife. They delve into the evolution of the supplement market, the importance of quality and compliance in product manufacturing, and the shift from reactive to proactive health solutions for pets. KEY TAKEAWAYS Dorwest Herbs has a rich history dating back to 1948, founded on a commitment to high-quality herbal products for pets. The company has maintained its focus on quality and compliance, evolving from a niche market to being recognised in independent pet stores. The brand's expansion into independent pet shops has been organic, driven by demand rather than aggressive marketing tactics. This approach has allowed them to build strong relationships with retailers who are knowledgeable about their products. There has been a noticeable shift in the supplement market from reactive solutions (addressing specific health issues) to proactive health maintenance. Consumers are increasingly interested in daily supplements to keep their pets healthy, reflecting a broader trend in pet care. Dorwest Herbs emphasises stringent quality control measures, including a comprehensive quality management system, traceability of ingredients, and regular inspections. This commitment ensures that their products meet high safety and efficacy standards. BEST MOMENTS "He decided to start looking at herbals for her mainly, and then his interest just expanded." "We want to be the professional choice, if you like, the quality choice." "Buying online is literally when you know what you want and you're just going to buy it." "I think the reality is with Amazon, as much as I instinctively hate it, it's like a necessary evil." "It's not about short term profits, because I'm not looking to sell." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/