In this episode, Clayton sits down with Helen Wainwright and Lee Hobbs from the Dog Trainer School. They discuss the challenges faced by dog trainers, including the lack of resources and support after certification, and how they aim to fill that gap through their membership program. The episode also touches on the importance of community, collaboration, and the evolving landscape of dog training, emphasizing the need for trainers to adapt to new trends and focus on their strengths. KEY TAKEAWAYS The organisation emphasises a positive and inclusive community among dog trainers, encouraging open conversations about pricing and methodologies without negativity or gatekeeping information. The dog training industry is evolving, and it's crucial for trainers to stay updated on new trends and practices. The founders actively engage with other professionals, such as veterinarians, to understand market shifts and client needs. While many trainers start as generalists, there is a growing recognition of the importance of specialization. Trainers are encouraged to focus on their strengths and interests, whether that be in specific training methods or types of dogs. The importance of practical application in dog training is highlighted, with a focus on real-world experience. Trainers are encouraged to test techniques in the field and share their findings with the community to foster growth and confidence. BEST MOMENTS "I really struggled to find resources and just ideas or inspiration." "We were really, really keen not to gatekeep information." "It's an unregulated industry, so you become certified, approved, whatever, but then you're on your own." "Toxicity breeds toxicity, doesn't it? So if we don't do it, if it doesn't exist, you don't have to get rid of it." "We purposely listen to the industry and our members." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/