In this episode, Erin steps in as host (while Tarryn is travelling) to chat with Luke Thorn from WebRefresh about how AI is reshaping the world of eCommerce - and what that means for pet businesses. From skyrocketing ad costs and SEO shifts, to the rise of conversational search and AI-driven shopping, this episode unpacks what brands need to know right now to stay visible and competitive. We discuss: How pet parents’ online search behaviour is changing with AI tools like ChatGPT and GeminiWhy...
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In this episode, Erin steps in as host (while Tarryn is travelling) to chat with Luke Thorn from WebRefresh about how AI is reshaping the world of eCommerce - and what that means for pet businesses. From skyrocketing ad costs and SEO shifts, to the rise of conversational search and AI-driven shopping, this episode unpacks what brands need to know right now to stay visible and competitive. We discuss: How pet parents’ online search behaviour is changing with AI tools like ChatGPT and GeminiWhy...
18. Innovation, Integrity, and Personalisation: Building a Purpose-Driven Pet Food Brand with Dr. Will Maginness from 5 Hounds
Pet Biz Project
36 minutes
8 months ago
18. Innovation, Integrity, and Personalisation: Building a Purpose-Driven Pet Food Brand with Dr. Will Maginness from 5 Hounds
Welcome to Episode 18 of the Pet Biz Project. This week, Tarryn sits down with Dr. Will Maginness, founder of 5 Hounds by Dr. Will, to explore his unique journey from professional football to veterinary care to launching a purpose-driven pet nutrition brand. Dr. Will shares how his deep connection with animals and holistic approach to pet health led him to create a business that prioritises individualised nutrition plans for dogs. He opens up about the challenges of rebranding, his commitment...
Pet Biz Project
In this episode, Erin steps in as host (while Tarryn is travelling) to chat with Luke Thorn from WebRefresh about how AI is reshaping the world of eCommerce - and what that means for pet businesses. From skyrocketing ad costs and SEO shifts, to the rise of conversational search and AI-driven shopping, this episode unpacks what brands need to know right now to stay visible and competitive. We discuss: How pet parents’ online search behaviour is changing with AI tools like ChatGPT and GeminiWhy...
