Welcome to another insightful episode of the Pest Finder Pro Podcast! Today, host Jock takes us deep into the rapidly evolving world of digital marketing for pest control businesses with a powerful message: the old rules of search engine optimization (SEO) are changing fast. If you've been relying on keywords, backlinks, and worrying about your Google ranking, it's time to rethink your strategy.

In this episode, Jock unpacks the rise of Artificial Intelligence and introduces the concept of Generative Engine Optimization (GEO)—the new frontier in getting your pest control business discovered online. He explains why traditional SEO is fading, how customers are now using AI tools like ChatGPT and Perplexity to find solutions, and why high-quality, conversational, and intent-driven content is more important than ever. You'll learn why building trust, connection, and brand authority matters more than chasing the top spot on search engines, and what practical steps you can take to future-proof your pest control marketing.

Whether you’re ready to embrace the changes or still feeling a bit uneasy about AI, this episode will give you the knowledge and confidence to get ahead of the curve. Buckle up—Jock’s about to change the way you think about digital marketing for your business. Let’s dive in!

Welcome back to the Pest Finder Pro Podcast, your go-to source for debunking pest control myths, business growth strategies, and expert interviews in the pest management industry! In today’s episode, host Jock is joined by entomologist Dr. Daniel Suiter for an eye-opening discussion on one of the more cryptic and underestimated invasive species in the Eastern United States: the Asian needle ant.

You may have seen headlines about this ant lately, but did you know it’s been quietly living in the U.S. for almost a century? Unlike the more obvious invaders like fire ants or Argentine ants that command attention with their dramatic mounds and trails, the Asian needle ant thrives unnoticed in mature hardwood forests, leaf litter, and under logs—making it a real challenge to spot and control. Even many seasoned pest control operators aren’t familiar with it or its potential danger.

Dr. Suiter pulls back the curtain on the biology, behavior, and habitat of this elusive ant, highlighting not only its subtle invasion tactics but also the pressing medical risks it poses. With a sting that has sent unsuspecting people to the hospital with severe allergic reactions, the Asian needle ant is more than just a pesky invader—it’s a public health concern that often flies under the radar.

Jock and Daniel’s anecdote-rich conversation also explores the broader trend of invasive species from Asia, why so many pest problems originate overseas, and the important role pest professionals play in managing these global threats. Plus, they discuss practical strategies for identification and control, and why raising awareness is crucial for homeowners, businesses, and pest control operators alike.

So, whether you’re a pest pro, a homeowner, or simply curious about invasive insects, this episode will help you understand, identify, and stay ahead of the next big pest threat hiding right in your backyard. Tune in for insights, expert guidance, and actionable takeaways—because with pests like the Asian needle ant, what you don’t know really can hurt you!

University of Georgia Orkin Professor of Urban Entomology

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Welcome to the Pest Finder Pro Podcast! In today’s episode, host Jock tackles a challenge every pest control business faces—getting quality customer video reviews. Drawing directly from our latest transcript, Jock cuts through the noise about review quantity versus quality, uncovering why genuine video testimonials far outperform written reviews when it comes to building trust and winning new clients.

You’ll learn why those quick ratings just don’t cut it, how to overcome the struggle of asking for reviews, and creative ways to actually motivate your happy customers to share their stories on camera. Plus, get a preview of next week’s special guest and practical tips on using review tools like the Pest Finder Pro app.

If you’re ready to boost your business reputation with reviews that convert, this episode is a must-listen!

Welcome to another eye-opening episode of the Pest Finder Pro Podcast! Today, we’re diving into a topic that’s reshaping how pest control businesses connect with their customers: the real power of professional photography in your marketing. Host Jock, who is not only a pest industry coach but also a professional photographer, explains how authentic, on-the-job images can significantly contribute to building trust and growing your brand.

If you've ever wondered why some social posts and ads just hit differently—sparking real conversations and helping people truly remember your company—this episode is for you. Joc breaks down the trend of quick, AI-generated marketing imagery and explains why real photos of your team and your work matter so much more than you might think. You'll discover how authentic visuals forge emotional connections, boost engagement, and even help with your SEO—all while helping your community recognize and remember the people behind your business.

Whether you’re considering investing in professional shots, thinking about DIY tips, or just want a smarter way to make your pest control company stand out online, tune in for actionable insights and practical advice you can use right away. And stick around to the end—Jock has a special free offer for PestFinder Pro subscribers that could take your business reviews to the next level!

AI Bots For Pest Control

Welcome back to another engaging episode of the Pest Finder Pro Podcast. If you're in the pest control industry or thinking of diving into it, this episode, titled "Don't Grow Your Pest Control Business," is a must-listen. Our host, John Brocas, delivers a compelling discourse on the foundational aspect of growing your pest control business—hiring the right staff.

In this episode, John delves into the crucial element that often dictates the success or failure of a pest control business. It's not just about getting more leads or generating more exposure, but about having a team that is not only skilled but genuinely passionate about pest control. He shares insights on how employing individuals who are truly interested in the industry can prevent customer loss and enhance service quality. John also discusses the features of the PestFinder Pro platform as a resource for finding and maintaining the right talent.

Get ready to explore strategies on how to attract, hire, and retain the right team members to ensure your business doesn't just survive but thrives. Whether you're a small operator or an established company, this episode is packed with valuable information and practical advice. Tune in to learn why your hiring strategy could be the key to your business's future success.

Work with me as your pest control business coach.

Welcome to the Pest Finder Pro Podcast, where we debunk marketing myths and unlock growth strategies for the pest control industry. In today’s episode, we dive into a topic that's revolutionizing the world: the impact of AI on pest control. We cover how AI is not just a buzzword but a game-changing technology that will alter how pest control businesses operate.

There is an exploration of the imminent shift in customer behavior, where AI assistants will begin to dominate search queries and how pest control companies must adapt their marketing tactics to thrive in this new landscape. From creating AI-friendly content to integrating AI into daily operations, John delves into the practical steps you can take to stay ahead of the curve. Whether you're a small business or a major player, this episode is packed with insights you can't afford to miss. Tune in to learn how to transform your approach and ensure you aren't left behind in this AI-driven future.

Welcome back to the Pest Finder Professionals podcast, your go-to resource for debunking marketing myths and unlocking growth in the pest control industry. Our podcast delves deep into strategies, exclusive interviews with industry pros, and insights from entomologists and wildlife experts. In today's episode, "Media Exposure," host John dives into effective strategies for gaining valuable media attention for your pest control company.

In today's episode, Jock dives into the realities of voice search for pest control companies, debunking some common myths and providing valuable insights. Find out what you truly need to focus on to optimize your local SEO effectively.

• Importance and truth about voice search

• Debunking the need for special apps or services

• How local Pest Control SEO and conversational content help your business

• Utilization of Google Business for better local visibility

• Tips to compete with larger pest control companies

Check out Pest Finder Pro for more resources and special membership offers. Visit pestfinderpro.com for details!

In this episode, Dr. Coyle will shine a light on the threats posed by invasive species, the ongoing battle against devastating pests like the mountain pine beetle and the Ips typographus, and discuss the significant impact and management strategies for Joro spiders. We will discuss the innovative work done in his lab, his approach to educating the next generation, and the important role of public outreach.

Stay tuned as we break down the complexities of invasive species management into bite-sized, understandable pieces, and explore practical solutions that can help professionals and the general public alike.

Dr. David Coyle

Dr. David Coyle, an expert in invasive species, specializes in identifying and understanding organisms that disrupt local ecosystems. With a focus on species that are non-native to their environments, Dr. Coyle examines how these organisms rapidly expand their populations, establish a firm presence, and cause significant impacts, whether monetary, ecological, or related to human health. His work is essential in managing and mitigating the threats posed by invasive species worldwide.

The Coyle Lab

Welcome pest control warriors, to another enlightening episode of PestFinder Professionals! In today's episode, our host, John Brocas, dives deep into the world of search engine optimization (SEO) for pest control businesses. Are you bogged down by unsolicited emails from SEO companies promising to rank your website higher? Do terms like 'keyword cannibalization' leave you scratching your head? You're not alone, and John is here to bust those myths wide open!

We'll explore the nuances of SEO audits, understand what keyword cannibalization really means, and introduce the concept of keyword diversification. With over 20 years of experience in SEO, marketing, and the pest control industry, John will arm you with the knowledge you need to navigate this complex digital landscape effectively.

So get ready to dispel some common misconceptions and elevate your understanding of SEO.

Plus, stay tuned for an exciting update about our upcoming episode featuring an expert on Joro spiders. Let's jump right in and keep your business booming in the digital age!

In today's episode, our host John Brocas takes us through the underutilized yet incredibly potent marketing tool of pest newsletters. Many in the industry overlook this strategy, but John is here to explain why and how effective a well-crafted newsletter can be for your pest control business. From how often to send them out to making sure they provide real value and not just sales pitches, this episode is packed with actionable advice to help you enhance your business's connection with clients, educate your audience, and boost your brand's visibility. We also get a peek into creative content ideas that can make your newsletters both informative and engaging. Stay tuned as we uncover the secrets to leveraging newsletters for better customer engagement and business growth.

https://pestfinderpro.com

Welcome to another enlightening episode of the Pest Finder Pro Podcast, the go-to audio hub for professionals in the pest control industry seeking to raise their game. In today's installment, titled "Pest Pro University," we're diving deep with none other than Kurt Anderson, an esteemed figure with nearly two decades of expertise in our field.

Anderson is the mastermind behind Pest Pro University, a cutting-edge initiative that's transforming how pest management technicians are trained, making learning more efficient and impactful than ever. From the convenience and adaptability of video training to navigating the maze of evolving compounds and regulations in different regions, Anderson is dissecting it all for us. This episode isn't just about smashing the traditional classroom training mold; it's a journey through the needs of ongoing education in our industry and the profound impact it can have on safety, effectiveness, and building trust with customers.

Prepare for an in-depth discussion on the modernization of pest control practices, the quintessential importance of maintaining integrity, and a poignant reminder of our profound responsibilities in this line of work, all brought to you by your host, John Brocas. So, plug in, stay tuned, and get ready to revolutionize your approach to pest management here at the Pest Finder Pro Podcast.

If you are interested in learning more, Check out The Pest Pro University.

In today's episode, we delve into the critical topic of termite swarming season. Host John Brocas provides an in-depth look at the behaviors of termites during this season, shedding light on essential information that every homeowner should know.

Join us as we uncover the signs of termite infestation, the importance of professional termite control, and the proactive measures homeowners can take to protect their properties from wood damaging pests and other pests.

With expert advice and real-life experiences, this episode promises to equip you with the knowledge needed to safeguard your greatest investment – your home. So tune in and let's explore the world of termites and how to mitigate their impact.

Welcome to the PestFinder Professionals podcast, where pest control warriors come to revolutionize their business. In this episode, host John Brocas dives into the recent Google update of 2024, shedding light on how it will impact pest control companies' online presence. He discusses the significance of quality content, the effects of AI-generated content, and Google's crackdown on spammy tactics. Join us as we uncover valuable insights to help you navigate these changes and elevate your pest control business to new heights.

Welcome to the Pest Finder Pro Podcast, where we delve into the world of pest control and business growth. The host, John Brocas, talks about the risks of relying too much on social media giants for your business' online presence in this episode. Drawing on real-life examples, John shares valuable insights and strategies to prevent your pest control company from being devastated overnight. This episode is a must-listen for anyone in the pest control industry. It covers the pitfalls of outsourcing and the power of building your own customer base. So, buckle up and get ready to revolutionize your business's online presence with the Pest Finder Pro Podcast.

Welcome to the latest episode of Pest Finder Pro Podcast! In this episode, our host John Brocas engages in a riveting conversation with Jeff Rea from First Response, as they explore the complexities and pitfalls of working with big marketing companies in the pest control industry. Jeff candidly shares his experiences and provides valuable insights into the world of pest control business management, shedding light on the impact of marketing choices and the importance of honesty and quality content creation. Join us as we delve into the fascinating world of pest control business and glean essential advice to navigate the marketing landscape with confidence and clarity.

Jeff shares his journey from accidental entry into pest control to becoming the acting branch manager of his company, showcasing the valuable knowledge he has gained along the way. From managing customer expectations to the challenges of commercial pest control, Jeff provides a wealth of information on the industry's intricacies.

Join us as we unravel Jeff's experiences with nighttime investigations, the impact of the pandemic on pest control operations, and the importance of maintaining a balance between exceptional customer service and effective pest control solutions.

If you're looking to gain insider knowledge and industry secrets, then this episode is a must-listen. So, sit back, relax, and get ready to explore the world of pest control with us.

Welcome to the Pest Finder Pro Podcast, where we delve into the intriguing world of pest control and invasive species. In this episode, "Iguanas Can Cost Millions," our host John Brocas is joined by expert guest Mike Ronquillo of Humane Iguana Control In Miami Florida to explore the rampant invasion of iguanas in South Florida and the staggering costs and damages they incur. From their rapid multiplication to the havoc they wreak on properties, ecosystems, and even crocodile-inhabited ponds, the conversation is as informative as it is riveting. Join us as we uncover the unique strategies for iguana control and the urgent need for effective pest management in combating this pervasive issue.

Welcome to the PestFinder Professionals podcast, where we bring you valuable insights, tricks, and interviews with experienced pest control professionals. I'm your host, John Brocas, and I'm excited to share my expertise and experiences in the pest control industry. In this episode, ill take you through a journey, through my background in pest control, from my time in the British military to becoming a consultant and media expert in the field. You'll also hear about the fascinating world of pests from professionals in the PestFinder Pro network. Join us as we delve into the strategies, challenges, and successes of the pest control industry, and uncover valuable tips for growing your business online. Whether you're a pest professional, a homeowner, or simply curious about pests, this podcast is designed to educate and entertain you. So sit back, relax, and get ready to explore the world of pest control with PestFinder Professionals.