Peso Pluma BioSnap a weekly updated Biography.
Peso Pluma is back in the headlines as the Mexican superstar gets set for a major televised comeback, returning to the stage at the 2025 Billboard Latin Music Awards in Miami on October 23. After laying low since wrapping up his historic Éxodo Tour in 2024, and limiting his appearances to select festivals and surprise cameos—including a buzzy set at the Bésame Mucho Festival in Austin and a pop-up at Los Angeles’ Kia Forum—Peso Pluma is making waves again as he becomes the first-ever recipient of the Billboard Vanguard Award, a brand-new honor created to celebrate visionaries who have transformed the Latin music landscape. According to Telemundo, his live performance at the awards show marks his first major televised set in months, raising anticipation across the industry and his massive fanbase.
Headlines in Latin Times and BE Latina describe the move as historic, putting Peso Pluma alongside legends like Shakira, Daddy Yankee, and Gloria Estefan, artists not only recognized for their musical achievements but also for elevating their cultures on the global stage. The Billboard Vanguard announcement comes with nine additional nominations for the artist, and media coverage has emphasized his influence as the face of música mexicana—blending corridos, trap, and urban sounds while breaking records like being the first regional Mexican act in the Billboard Hot 100 Top 10 and surpassing a billion Spotify streams with Ella Baila Sola. His Grammy-winning album Génesis debuted at No. 3 on the Billboard 200, further cementing his crossover appeal. Peso Pluma’s excitement is palpable in remarks to Billboard and Telemundo, calling the award “an incredible privilege” and speaking about representing Mexican talent and roots on a world stage—a sentiment widely quoted and circulated across social platforms under hashtags #PesoPluma and #PremiosBillboard2025.
Rumors have swirled about new musical collaborations, with recurring mentions of his partnership circle—Kenia OS, Becky G, Cardi B, and Tito Double P—though no official releases were confirmed in the past few days. Social media has lit up with posts from event organizers, influencers, and fan accounts hyping his awards show return, while fashion insiders buzzed earlier this year when Anna Wintour invited him to a top New York fashion event, signaling Peso Pluma’s growing influence beyond music into global style circles. Although he avoided the spotlight after his tour, paparazzi shots with girlfriend Kenia OS kept gossip tabloids busy.
As October 23 approaches, music insiders consider his upcoming performance and recognition as the Vanguard’s inaugural honoree a turning point with lasting biographical and industry significance. The long-term impact will hinge on how Peso Pluma leverages this new chapter—whether in further genre innovation, global brand moves, or surprise collaborations in the months to come.
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