Peso Pluma BioSnap a weekly updated Biography.
Peso Pluma has just made history by becoming the first Mexican-American ambassador for New York Fashion Week, according to multiple reports from the Council of Fashion Designers of America and leading fashion outlets. This appointment was announced live from Rockefeller Center, turning him into the most prominent Latin face at one of the global fashion calendar’s signature events. Peso Pluma, who was born in Guadalajara, is now slated to open NYFW’s Spring/Summer 2026 season alongside industry heavyweights like Thom Browne, Michael Kors, Anna Sui, and model Anok Yai, further cementing his influence as a style leader and cultural bridge, with outlets like Billboard and HOLA emphasizing the significance of this crossover moment.
His Fashion Week roles go beyond ceremonial duties. He will appear on NYFW Live, a high-profile platform presented by Genesys that broadcasts runway shows globally, stating that his role “makes him the face of NYFW and a symbol of the growing influence of Latin music and culture on the global fashion landscape.” Earlier this year, Peso Pluma had already generated buzz at Thom Browne’s front row, capturing the attention of the style world with his designer look, a move widely discussed on social media and noted by the press as a signal of his fashion credibility.
Musically, Peso Pluma’s momentum is at an all-time high. He continues to chart globally with 38.5 million monthly listeners on Spotify—now reportedly over 45 million according to the CFDA—and headlines major festivals such as Rolling Loud California and the Sueños Festival. He will headline ComplexCon in Las Vegas on October 25, a performance widely anticipated by fans and music insiders. On the business side, he’s created his own label, Double P Records, with manager George Prajin, furthering opportunities for emerging Latin talent and signaling his move into industry leadership.
His recent singles showcase a bold blend of traditional Mexican sounds with urban and EDM influences. The Tiësto remix of “Morena,” along with collaborations like “Asquerosamente Rico” and “Desvelada,” have received strong reception, and his work with fellow stars such as Netón Vega signals an ongoing push for innovation. Peso Pluma was nominated at the 2025 MTV VMAs with Netón Vega, underlining his genre-blurring international impact, while his previous album ÉXODO and his Grammy win for GÉNESIS continue to be referenced as trailblazing achievements.
Social buzz and news coverage intertwine his music milestones and fashion triumphs, making Peso Pluma both a cultural force and a symbol of the Latin wave’s power in mainstream entertainment. So far, no major controversies or unconfirmed reports have surfaced in the past week. All coverage signals Peso Pluma’s career is not only peaking but breaking new ground that will likely redefine what’s possible for future Latin crossover stars.
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