Peso Pluma BioSnap a weekly updated Biography.
Peso Pluma has been making headlines this week as he steps into a groundbreaking role at New York Fashion Week, becoming the first Mexican ambassador named by the Council of Fashion Designers of America for NYFW Live at Rockefeller Center. The Guadalajara native joined supermodel Anok Yai and Puerto Rican rapper Young Miko as one of three ambassadors for the prestigious fashion event running from September 11th through 16th.
The appointment represents a significant milestone for Mexican representation in high fashion, with the CFDA recognizing Peso Pluma's influence that extends far beyond music charts into cultural taste-making. His presence at the official kickoff cocktail at Bar SixtyFive at the Rainbow Room Wednesday evening alongside fashion heavyweights Anna Wintour, Thom Browne, Michael Kors, and Anna Sui signals his crossover appeal from regional Mexican music star to global style icon.
Getty Images captured Peso Pluma attending the Off-White fashion show on September 12th with fellow artist Kenia Os at the New Design High School, cementing his active participation throughout Fashion Week rather than just ceremonial appearances. This follows his earlier front-row appearance at Thom Browne, showing his growing integration into fashion's inner circle.
Meanwhile, Billboard announced major recognition for Peso Pluma at the upcoming Latin Music Awards on October 23rd. With nine nominations, he's competing for Artist of the Year and Hot Latin Songs Artist of the Year Male categories, while his album Exodo earned multiple nods. His collaboration with cousin Tito Double P on Dos Dias secured nominations for Hot Latin Song of the Year Vocal Event and Regional Mexican Song of the Year.
The timing is particularly potent given Peso Pluma's record-breaking achievements this year, including becoming the first artist to simultaneously lead both the Billboard Global 200 and Billboard Global 200 Excluding US charts with different songs. His Grammy-winning album Genesis set streaming records, and he made history as the first Mexican to perform at the VMAs and the first to sing corridos at the EMAs.
These developments underscore Peso Pluma's evolution from regional sensation to global cultural ambassador, with his Fashion Week appointment potentially opening doors for other Latin artists in luxury fashion spaces while his continued chart dominance solidifies his position as the undisputed king of música Mexicana.
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