This week is the first in the new program format which includes a Perthshire story, a social media tip/trick, and a short mention of local events in the Perthshire area.

This week our story focus is McCash's Country Store which has been supplying animal feed to the people (and animals) of Perth Since 1746. Yep McCash's is older than the USA!

Our Social media tip this week focuses on the ways that you can use WhatsApp to make your customers/ clients feel more special/ listened to (and get your message out in a more authentic and engaging way).

Finally, we share a list of various Burns Nights celebrations which you can enjoy in the Perthshire area over the next week or two.

Thanks for listening, and don't forget to subscribe on your favourite podcast app to be sure to catch the newest episodes of the #PertshireHour podcast as they're released.