• Neuroscience methods and equipment.
• Role of brain regions and neural signals in determining behavior change.
• Variables involved in the decision making process.
• Effective media presentations from a neuroscience perspective.

Interview with: Cristophe Morin, Ph.D., Adjunct Professor, Media Psychology, Fielding Graduate University; CEO/SalesBrain

Resources: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, by C. Morin and P. Renvoise (book)

Introduction to Neuromarketing and Consumer Neuroscience, by T. Ramzoy (book & Kindle Edition)

Persuasion: Theory and Research, by D. O'Keefe (book)

Cognitive Neuroscience: The Biology of the Mind, by Gazzaniga and Mangun (book & Kindle Edition)

Neuromarketing, by L. Zurawicki (book)

Methods in Social Neuroscience, by Eddie, Harmon, Jones (book)

The Persuaders, with Douglas Rushkoff (Frontline/PBS Video)