Motivational Appeals

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PERSUASION AND THE PUBLIC MIND

OWMedia

15 episodes

17 hours ago

This podcast series provides an informative introduction to the subject of persuasion and social influence through interviews with scholars and practitioners in the fields of communication, psychology, and media studies. Please see individual episode descriptions for details about that episode, the person being interviewed, and additional resources. Mark Bordine is the podcast host/producer. He is AZ Chapter Director for Media Literacy Now (medialiteracynow.org), specializing in visual communication and media literacy education. Podcast Staff Contact: outwestmedia.online@gmail.com

Society & Culture

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Society & Culture

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Motivational Appeals

PERSUASION AND THE PUBLIC MIND

17 minutes 24 seconds

5 years ago

Motivational Appeals

The role of feelings, needs, and values in the persuasion process.
Maslow's hierarchy of needs.
The social construction of affect.

Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College

Resources: Persuasion in the Media Age, by Timothy Borchers (book);

Persuasion: Social Influence and Compliance Gaining, by R. Gass and J. Seiter (book);

Social Psychology, by Gilovich, Keltner, Chen, Nisbett (book);

A Theory of Human Motivation, by Abraham Maslow (book or Kindle edition)