• What are media cultures and how do they affect us? 
• Ways of thinking about and understanding information.
• Defining persuasion and propaganda.
• Characteristics of persuasion.
• Objectives for persuaders.
• Evaluating and understanding the persuasion process.

Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College

Resources: Persuasion in the Media Age, by Timothy Borchers (book)

Understanding Media: The Extensions of Man, by Marshall McLuhan (book)

Amusing Ourselves to Death, by Neil Postman (book)

Age of Propaganda: The Everyday Use and Abuse of Persuasion, by A. Pratkanis & E. Aronson (book)