• The advertising creation process.
• The target audience.
• Advertising strategies.
• Creating lifestyles/values through advertising.

Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College

Resources: Persuasion in the Media Age, by Timothy Borchers (book);

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, by Stuart Ewen (book);

Ads, Fads, and Consumer Culture, by Arthur Asa Berger (book);

Visual Persuasion: The Role of Images in Advertising, by Paul Messaris (book);

The Public Mind, with Bill Moyers (PBS Video);

The Persuaders, with Douglas Rushkoff (Frontline/PBS Video)