Host Wenchi Yu speaks with Olivia Plotnick, a Shanghai-based social media and marketing entrepreneur, who recently completed a marketing research project spanning 30 cities in 60 days in China. The conversation attempted to answer the question: How’s China’s economy faring? Has the trade war’s impact been felt on the ground? How are consumers spending their money? Olivia’s findings of health & fitness, tourism, beauty, and youth trends challenge conventional wisdom and offer surprising in...
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Host Wenchi Yu speaks with Olivia Plotnick, a Shanghai-based social media and marketing entrepreneur, who recently completed a marketing research project spanning 30 cities in 60 days in China. The conversation attempted to answer the question: How’s China’s economy faring? Has the trade war’s impact been felt on the ground? How are consumers spending their money? Olivia’s findings of health & fitness, tourism, beauty, and youth trends challenge conventional wisdom and offer surprising in...
Ep. 11 Navigating the Trade War: How Trump's Tariffs on China Impact A Sichuan Pepper Import Business
Perspectives with Wenchi Yu
31 minutes
6 months ago
Ep. 11 Navigating the Trade War: How Trump's Tariffs on China Impact A Sichuan Pepper Import Business
Host Wenchi Yu speaks with Yao Zhao, founder of 50 Hertz Tingly Foods and a former World Bank clean energy specialist, about the impact of tariffs on his Sichuan pepper-infused food and beverage import business. Yao discusses launching his company during the COVID-19 pandemic, preparing for potential Trump 2.0 tariffs, managing cash flow amid rising costs, and the significance of supplier relationships. The conversation also covers consumer engagement, cost mitigation strategies, and Yao's ex...
Perspectives with Wenchi Yu
Host Wenchi Yu speaks with Olivia Plotnick, a Shanghai-based social media and marketing entrepreneur, who recently completed a marketing research project spanning 30 cities in 60 days in China. The conversation attempted to answer the question: How’s China’s economy faring? Has the trade war’s impact been felt on the ground? How are consumers spending their money? Olivia’s findings of health & fitness, tourism, beauty, and youth trends challenge conventional wisdom and offer surprising in...
