Each week we help break down the important economic issues on Canadians’ minds. With our unique access to leading experts, timely insights and helpful explainers, we navigate the latest in the world of finance, housing, business, the markets — and more.
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Each week we help break down the important economic issues on Canadians’ minds. With our unique access to leading experts, timely insights and helpful explainers, we navigate the latest in the world of finance, housing, business, the markets — and more.
For legal disclosures, please visit http://bit.ly/socialdisclaim and www.gbm.scotiabank.com/disclosures
The Professional Women’s Hockey League (PWHL) recently announced they'll be adding two new teams next season and league-wide attendance has now surpassed the 1 million mark. What’s been the key to this still-young league’s huge success? Jayna Hefford, the Executive Vice President of Hockey Operations for the PWHL and a four-time Olympic gold medalist with Team Canada, tells us how the business strategy behind the league helped propel it beyond a successful launch and into part of what’s becoming a cultural movement.
For legal disclosures, please visit http://bit.ly/socialdisclaim and www.gbm.scotiabank.com/disclosures
Key moments this episode:
2:02 – Jayna's overall assessment of the PWHL’s second season so far
3:36 – What surprised Jayna about the make-up of the fans
4:23 – The strategy to sustain fan excitement for the second season
5:20 – How a mandate from leadership helped enable some of the league's innovations
7:53 – Why has this iteration of professional woman’s hockey gained traction?
10:16 – How does the PWHL attract talent?
11:25 – How viewership has changed since the league started and how that's helped growth
12:43 – The role the PWHL plays in wider societal change
15:08 – A look ahead to next season
16:32 – What the success of the PWHL means personally to Jayna
Perspectives
Each week we help break down the important economic issues on Canadians’ minds. With our unique access to leading experts, timely insights and helpful explainers, we navigate the latest in the world of finance, housing, business, the markets — and more.
For legal disclosures, please visit http://bit.ly/socialdisclaim and www.gbm.scotiabank.com/disclosures
