Frédéric Dalsace is a Professor of Marketing & Strategy at IMD. In this episode, Prof. Dalsace details 5 ways in which firms should transform to prepare for a post-growth economy in developed economies. He explains how marketing, although it has largely contributed to the acceleration of the climate crisis, can be the key to a sustainable economy, provided companies use it wisely. To suggest topics and guests for future episode, to support the podcast or to share your feedback, click here.