For this episode of the Personal IPO podcast Nathan is joined by Dickie Bush. Dickie is a former BlackRock trader and Princeton graduate who helps people learn to write online. His portfolio of businesses generate a revenue of almost $10M a year and in this episode he dives deep into growing an online audience and how, through the power of copywriting and marketing, you can sell anything to anyone.
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Dickie Bush
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Nathan May
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Timestamps
00:00:00 Introducing Dickie Bush
00:01:15 How much money is Dickie making?
00:04:25 Revenue breakdown
00:07:31 The 4 pillars of a $10M portfolio
00:11:48 Using AI to enhance, not replace
00:15:52 The key to a successful coaching business
00:22:37 The art of scaling a business sustainably
00:29:47 Mastering email marketing
00:37:48 Most valuable steps for beginner businesses
00:49:13 Paying Alex Hormozi $50k for business audit
00:59:10 The most valuable skill to learn right now in 2025
01:05:48 Pushing through the pain
01:12:25 The value of community as a solopreneur
01:21:39 Finding appreciation through loss
01:26:37 Future plans in life and business
01:35:14 Advice for young entrepreneurs
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Personal IPO Podcast is where top creators, founders, and operators share how they build businesses that thrive on owned platforms.
Each episode, we dig into:
→ How they started and scaled their audience
→ Tactics that drive their growth and revenue
→ Stories from their biggest wins and toughest failures
→ Ideas and philosophies shaping what they built