Justin Welsh
In this episode we’re talking to Justin Welsh — he’s a former CRO who scaled the startup PatientPop to $70M in revenue, then walked away to build a one-person business. Today, Justin runs one of the biggest personal brands on LinkedIn and has sold over $10 million in digital products as a solopreneur.
We dive into his journey from being fired three times in sales, to leading high-performing teams, to reinventing himself after burnout. Justin shares the exact frameworks he uses for selling, hiring, and content creation — plus the playbook behind his $900,000 launch of Creator MBA.
__
Follow Justin
Follow Nathan
__
Timestamps
00:00 Introducing Justin Welsh
02:41 Justin Welsh’s early days
05:26 When Justin Welsh’s career turned around
09:52 The value of mentors in business
14:47 The secret sauce to success
21:30 Building a culture of high performance
30:00 Justin’s breaking point — building from rock bottom
36:07 Becoming one of LinkedIn’s biggest personal brands
40:42 Turning your knowledge into a product
49:35 The framework for selling via email
57:26 What’s next for Justin Welsh?
__
Personal IPO Podcast is where top creators, founders, and operators share how they build businesses that thrive on owned platforms.
Each episode, we dig into:
→ How they started and scaled their audience
→ Tactics that drive their growth and revenue
→ Stories from their biggest wins and toughest failures
→ Ideas and philosophies shaping what they built