“When you're a business owner, you're building cash flows as well as an asset in that business that you can sell as long as you run it halfway decent.”  — Jon Ostenson Jon is CEO of Franbridge Consulting and Capital, a company devoted to serving franchise opportunities, then aligning investors with top-performing opportunities leading some of those investors to be actual operators. In this episode, Jon is going to help us look at this exciting class of investments. Listen in! There are 4000 different brands roughly in the US involved in franchising across a number of different industries and sectors. Coming out of COVID, more and more people want that sense of control, flexibility and freedom that comes through business ownership. We do see an unprecedented level of interest out there towards franchising. I just see franchising as really going into business for yourself, but not by yourself because you've got that franchisor on the sideline and other franchisees around the country. While having that is not a guarantee of success, it does give you a lot of confidence going in. A study by Rancor School of Business found franchise businesses trading at a multiple typically of one and a half-time as compared to non-franchise businesses. I tell clients that there's a lot of ways to make money some more desirable and easier than others. To buy into a franchise, you pay a franchise fee and meet costs for the equipment build out. Some of the ways in which people fund their franchise business include self-funding, retirement funds through what is called a Rob's program or through SBA loans. The way I work with clients is I try to streamline the process and make it as easy for them and allow them to focus as well as possible. Franchising isn't risk-free, but you de-risk things a lot. To connect with Jon: linkedin.com/in/jonostenson franbridgeconsulting.com facebook.com/JonOstenson1 linkedin.com/company/franbridge-capital As always, if you are interested in complete “peace of mind” about your personal finances, visit us at: www.personalfinancialstrategy.com