The world of Media is moving faster and faster. Media executives have more to process than ever before and need to know what’s working today, while keeping pulse on tomorrow. Perpetual peels back the curtain on what media executives are doing to stay at the top of their game, combined with rigorous predictions on the future. Hosted by Adam Ryan, Co-Founder and CEO of Workweek, the show zooms in on how executives are executing their playbooks. Guests are world-class at what they do, coming from companies like 6AM City, Dirt, and Semafor, so join Adam as he gets into the weeds of how they deliver. You’ll get to know the media they’re consuming as well as the challenges they’re working through. Here’s what to expect. We’ll get into the trends our guests have been taking advantage of and how they’ve impacted their business. You’ll also hear which companies are currently flying under the radar, and who you need to keep an eye on over the next 12 months. Adam also jumps in with tear down commentary episodes reflecting on his guests’ key takeaways, and on breaking news in the media industry. Perpetual gives you practical playbooks and thoughtful predictions on what lies just around the corner in the industry that you won’t want to miss. It’s time to get ahead of the curve. Make sure to subscribe wherever you get your podcasts.
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The world of Media is moving faster and faster. Media executives have more to process than ever before and need to know what’s working today, while keeping pulse on tomorrow. Perpetual peels back the curtain on what media executives are doing to stay at the top of their game, combined with rigorous predictions on the future. Hosted by Adam Ryan, Co-Founder and CEO of Workweek, the show zooms in on how executives are executing their playbooks. Guests are world-class at what they do, coming from companies like 6AM City, Dirt, and Semafor, so join Adam as he gets into the weeds of how they deliver. You’ll get to know the media they’re consuming as well as the challenges they’re working through. Here’s what to expect. We’ll get into the trends our guests have been taking advantage of and how they’ve impacted their business. You’ll also hear which companies are currently flying under the radar, and who you need to keep an eye on over the next 12 months. Adam also jumps in with tear down commentary episodes reflecting on his guests’ key takeaways, and on breaking news in the media industry. Perpetual gives you practical playbooks and thoughtful predictions on what lies just around the corner in the industry that you won’t want to miss. It’s time to get ahead of the curve. Make sure to subscribe wherever you get your podcasts.
The Power of Podcasting: How Wildcatters is Building the Next Generation of Energy Professionals, with Collin Mclelland
Perpetual
39 minutes
1 year ago
The Power of Podcasting: How Wildcatters is Building the Next Generation of Energy Professionals, with Collin Mclelland
Meet the man responsible for giving the oil and gas industry a much-needed reboot.
Collin Mclellan drops by the pod to chat with Adam about how he’s changing the way the world thinks about energy, starting with his company, Digital Wildcatters, a community-based organization dedicated to connecting energy workers to other professionals.
Collin shares how Digital Wildcatters is building a community through content and why his brand is hedging its bets on the power of authentic storytelling. Discover the scrappy strategies Digital Wildcatters used to make it to the forefront of the oil and gas industry, the unique challenges they faced raising funds during the Pandemic, and what Collin believes the future of vertical professional networks has in store for their company.
Plus, what is Adam most excited about for the future of the energy industry in the next five years? Tune in to gain a fresh new perspective on one of the world’s most influential industries.
00:00:39 - Fresh Perspectives on Oil, Gas, and Media Industries
00:01:38 - Building a Community of Energy Professionals
00:03:56 - The Power of Starting a Podcast
00:05:27 - Content vs. Media Strategy Success
00:13:23 - Building a Media Company Through Events
00:14:23 - Accelerating Energy Professionals' Careers Amidst Covid
00:20:35 - Collide: Knowledge Sharing for Energy Professionals
00:27:39 - Digital Wildcatters: The Future of Media
00:30:10 - Building Community vs. Creating Audience
00:37:21 - The Future of Media: Vertical Communities with Digital and Real-Life Elements
Follow Collin:
LinkedIn: https://www.linkedin.com/in/collin-mclelland/
Website: https://digitalwildcatters.com/?utm_campaign=linkedin_landing&utm_medium=social&utm_source=linkedin
Want to get into it further?
Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual
And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves
Thank you so much!
Perpetual
The world of Media is moving faster and faster. Media executives have more to process than ever before and need to know what’s working today, while keeping pulse on tomorrow. Perpetual peels back the curtain on what media executives are doing to stay at the top of their game, combined with rigorous predictions on the future. Hosted by Adam Ryan, Co-Founder and CEO of Workweek, the show zooms in on how executives are executing their playbooks. Guests are world-class at what they do, coming from companies like 6AM City, Dirt, and Semafor, so join Adam as he gets into the weeds of how they deliver. You’ll get to know the media they’re consuming as well as the challenges they’re working through. Here’s what to expect. We’ll get into the trends our guests have been taking advantage of and how they’ve impacted their business. You’ll also hear which companies are currently flying under the radar, and who you need to keep an eye on over the next 12 months. Adam also jumps in with tear down commentary episodes reflecting on his guests’ key takeaways, and on breaking news in the media industry. Perpetual gives you practical playbooks and thoughtful predictions on what lies just around the corner in the industry that you won’t want to miss. It’s time to get ahead of the curve. Make sure to subscribe wherever you get your podcasts.
