The world of Media is moving faster and faster. Media executives have more to process than ever before and need to know what’s working today, while keeping pulse on tomorrow. Perpetual peels back the curtain on what media executives are doing to stay at the top of their game, combined with rigorous predictions on the future. Hosted by Adam Ryan, Co-Founder and CEO of Workweek, the show zooms in on how executives are executing their playbooks. Guests are world-class at what they do, coming from companies like 6AM City, Dirt, and Semafor, so join Adam as he gets into the weeds of how they deliver. You’ll get to know the media they’re consuming as well as the challenges they’re working through. Here’s what to expect. We’ll get into the trends our guests have been taking advantage of and how they’ve impacted their business. You’ll also hear which companies are currently flying under the radar, and who you need to keep an eye on over the next 12 months. Adam also jumps in with tear down commentary episodes reflecting on his guests’ key takeaways, and on breaking news in the media industry. Perpetual gives you practical playbooks and thoughtful predictions on what lies just around the corner in the industry that you won’t want to miss. It’s time to get ahead of the curve. Make sure to subscribe wherever you get your podcasts.
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The world of Media is moving faster and faster. Media executives have more to process than ever before and need to know what’s working today, while keeping pulse on tomorrow. Perpetual peels back the curtain on what media executives are doing to stay at the top of their game, combined with rigorous predictions on the future. Hosted by Adam Ryan, Co-Founder and CEO of Workweek, the show zooms in on how executives are executing their playbooks. Guests are world-class at what they do, coming from companies like 6AM City, Dirt, and Semafor, so join Adam as he gets into the weeds of how they deliver. You’ll get to know the media they’re consuming as well as the challenges they’re working through. Here’s what to expect. We’ll get into the trends our guests have been taking advantage of and how they’ve impacted their business. You’ll also hear which companies are currently flying under the radar, and who you need to keep an eye on over the next 12 months. Adam also jumps in with tear down commentary episodes reflecting on his guests’ key takeaways, and on breaking news in the media industry. Perpetual gives you practical playbooks and thoughtful predictions on what lies just around the corner in the industry that you won’t want to miss. It’s time to get ahead of the curve. Make sure to subscribe wherever you get your podcasts.
How to Build a $300 Million SaaS Company, with Craig Fuller, CEO of FreightWaves
Perpetual
41 minutes
1 year ago
How to Build a $300 Million SaaS Company, with Craig Fuller, CEO of FreightWaves
Discover the fascinating story behind FreightWaves and its founder, Craig Fuller, who scaled the niche media company into one of the most authoritative voices in the supply chain industry.
Craig shares insights into the challenges of running a founder-driven business and the importance of building relationships with direct revenue. What was the process of venture funding like for Freighwaves, and how does he think about go-to-market strategy, valuation, and investor exits? Craig also discusses the unique content-supported X model and the value of an engaged media audience with purchasing power.
Learn about the company's growth strategies, including acquisitions and the split between its media and SaaS businesses.
Don't miss out on Craig's thoughts on the future of the media ecosystem and the power of content in the coming decade.
00:03:16 - Splitting Media Business to Maximize Valuation
00:08:23 - Using Negative CACs for Product Success
00:09:31 - Separating Data and Media Businesses
00:12:37 - Founders' Reluctance to Sell Businesses
00:14:39 - Leveraging Content to Boost Sales
00:16:06 - Creating Editorial Authenticity in Media
00:21:21 - Print Publication: A Hidden Gem
00:26:34 - Founder Concerns on Print Publications
00:35:16 - Managing Weekly Executive Reports Efficiently
00:36:23 - Firecrown Acquires Marine Aviation Supply
00:37:31 - Managing Teams: An Entrepreneur's Challenge
Learn More About Freightwaves:
Website: https://www.freightwaves.com
Follow Craig:
LinkedIn: https://www.linkedin.com/in/incab/
Want to get into it further?
Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual
And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves
Thank you so much!
Perpetual
The world of Media is moving faster and faster. Media executives have more to process than ever before and need to know what’s working today, while keeping pulse on tomorrow. Perpetual peels back the curtain on what media executives are doing to stay at the top of their game, combined with rigorous predictions on the future. Hosted by Adam Ryan, Co-Founder and CEO of Workweek, the show zooms in on how executives are executing their playbooks. Guests are world-class at what they do, coming from companies like 6AM City, Dirt, and Semafor, so join Adam as he gets into the weeds of how they deliver. You’ll get to know the media they’re consuming as well as the challenges they’re working through. Here’s what to expect. We’ll get into the trends our guests have been taking advantage of and how they’ve impacted their business. You’ll also hear which companies are currently flying under the radar, and who you need to keep an eye on over the next 12 months. Adam also jumps in with tear down commentary episodes reflecting on his guests’ key takeaways, and on breaking news in the media industry. Perpetual gives you practical playbooks and thoughtful predictions on what lies just around the corner in the industry that you won’t want to miss. It’s time to get ahead of the curve. Make sure to subscribe wherever you get your podcasts.
