When you're just starting out in paid social media buying you quickly learn that creative is hugely important, but you don't know how to get better at planning new ad creatives. You hear everyone saying "creative is everything" but you don't know where to start. This simple piece consumer psychology makes ads much more persuasive. Whenever someone sees your ad the first thing they ask is "what's in it for me?" (WIIFM). Most advertisers actually fail to answer that question, which is why most ads get ignored. This podcast shows how to answer that question in a very clear way at every part of the ad.

The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.

We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.

Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly.

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007