Anze Markovic is a creative strategist who has built entire creative strategy departments in the most elite performance marketing agencies. Follow him on Twitter: https://twitter.com/anzedetn
Timestamps:
06:02 - How to build a pool of 50+ creators/influencers to work with
07:30 - How to brief creators/influencers for UGC video content
11:20 - The most important (and misunderstood) skill to develop for ad creative
12:15 - How to make powerful hooks that immerse people in your ad
15:50 - Video script templates to test
19:20 - FBAM column setup & AIDA analysis
22:00 - Daily workflow for efficient creative strategists
26:00 - How to budget for creative production at every business size
32:25 - Content styles that will always work in advertising
35:00 - King Andrew Soria joins us
36:15 - Making ad creative for massive household name brands
38:04 - Why beginners should learn ad creative over media buying
42:15 - How do you balance rapid creative production and testing with enough data
44:50 - How to iterate on creatives that have good elements
46:38 - When you look at other peoples ads, swipe files, etc., what do you pay attention to in the ad?
49:30 - Weekly team exercise to improve ad creative for clients/brands
52:30 - Ad creative styles you can shoot right now in any room
56:45 - How to get Tiktok/Paid Social video ideas
58:16 - How to market products with no unique selling points, saturated niches
59:36 - Reddit is a goldmine for copy/angle ideas
The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. If you want to improve your work as a performance marketer each week, give us a subscribe! Thanks!
