Promos Without Discounts, Easy Creative Wins & More on Promos, Sales, Gifting Holidays etc. on Paid Social

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Performance Marketing Podcast

16 episodes

3 days ago

Welcome to the Performance Marketing Podcast! Our show is dedicated to everything and anything performance marketing. Whether you're a high-level media buyer or just starting out in the industry, this is the podcast for you. In each episode, we cover a range of topics ranging from in-depth media buying across all social and search channels to creative performance and what YOUR ads look like. Hosted by four of the industry's best, who combined have generated over $1 Billion in client revenue and are working with some of your favorite DTC brands.

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Marketing

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Promos Without Discounts, Easy Creative Wins & More on Promos, Sales, Gifting Holidays etc. on Paid Social

Performance Marketing Podcast

40 minutes 5 seconds

3 years ago

Promos Without Discounts, Easy Creative Wins & More on Promos, Sales, Gifting Holidays etc. on Paid Social

One-time promotions can be extremely profitable on paid social. This episode will teach you how to get the most out of one-time promotions. We discuss:

- How early to launch a promotion

- Why earlier is better

- List building funnels

- Maximizing AOV even during discounts

- Promotions WITHOUT discounts!

- "Gift with Purchase" Offer strategy

- Creative around different promo offers

- Budget allocation for promos

- How creatives, messaging, and target customers changing during promos

Please subscribe and give us a review!

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007