These traits will let you progress faster as a media buyer. This can lead to better results, career advancement, and the confidence to start our own brand. In this episode we discuss:
- Have a fast media buying process
- Components of a solid daily sweep in media buying
- Accept that creative is the biggest lever
- How exactly to "get better at creative" by practicing copywriting and testing
- Always be learning more: direct response fundamentals over
- Confidence & mindset is everything
The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.
We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.
Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly.
Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou
Andrew Soria, Performance Creative Manager: https://twitter.com/together_001
Akaash Joshi, Head of Growth: https://twitter.com/scaleegod
Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/
Raj, the Godfather: https://twitter.com/ratnaraj007
