Marketing in Saturated Niches (Simple Tricks to Test Now); Performance Marketing Podcast | Paid Social | E-Commerce | Agency

https://is1-ssl.mzstatic.com/image/thumb/Podcasts112/v4/94/4d/5f/944d5f30-52a1-40b5-19a0-dd46c1309881/mza_86962119353588822.jpg/600x600bb.jpg

Performance Marketing Podcast

16 episodes

3 days ago

Welcome to the Performance Marketing Podcast! Our show is dedicated to everything and anything performance marketing. Whether you're a high-level media buyer or just starting out in the industry, this is the podcast for you. In each episode, we cover a range of topics ranging from in-depth media buying across all social and search channels to creative performance and what YOUR ads look like. Hosted by four of the industry's best, who combined have generated over $1 Billion in client revenue and are working with some of your favorite DTC brands.

Marketing

Business

RSS

All content for Performance Marketing Podcast is the property of Performance Marketing Podcast and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/23398452/23398452-1649452188449-c888254007715.jpg

Marketing in Saturated Niches (Simple Tricks to Test Now); Performance Marketing Podcast | Paid Social | E-Commerce | Agency | Media Buying

Performance Marketing Podcast

36 minutes 11 seconds

3 years ago

Marketing in Saturated Niches (Simple Tricks to Test Now); Performance Marketing Podcast | Paid Social | E-Commerce | Agency | Media Buying

Every media buyer faces this problem at some point: a client with no unique selling point, competing with literally every store on earth. But there are very simple marketing principles you can apply to escape competition, and appear totally unique despite having a commodity product. In this episode, Eric Philippou and Nick Poole discuss:

- How to make a brand appear unique, even with no unique selling points

- Research for choosing unique audience niche (Reddit, Amazon, AnswerThePublic, Facebook Group, YouTube, Tiktok search)

- Examples of brands doing this and dominating saturated niches

- If 1-2 brands exist in this niche, don't be afraid of competition, be happy that there's proof of concept and out-market them. Better to compete with 1-2 than the entire world.

- How to apply this to your ad creative/copy

- Why big brands cannot compete with this strategy

- Use creative to target a small niche in broader audiences

- Being bold, controversial, or political are ways to stand out quickly

- Advantages of commoditized products

The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.

We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.

Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly.

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007