We've all had that client that doesn't respect you even if results are great. A client's lack of respect for you can hurt their results because they're less open to trying your suggestions or doing what they need on their end to help. In this episode we dissect why clients might not respect you or your agency enough, and how you can make clients respect you more. We discuss:
- Trust issues from past agencies.
- When the client is actually a better marketer than the agency point-of-contact.
- Setting client expectations for goals and operations.
- When the point-of-contact is not an actual marketer.
- When the rationale behind your decisions is poor, or communicated poorly.
- Lack of confidence and authority in your speaking
- They view the agency as an outsourced extension of themselves, not entrusting you as the expert
- You're not clear about issues, you're not giving them feedback on their problems they have control over that are impeding their success on paid social.
- And much more!
The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.
We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.
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Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou
Andrew Soria, Performance Creative Manager: https://twitter.com/together_001
Akaash Joshi, Head of Growth: https://twitter.com/scaleegod
Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/
Raj, the Godfather: https://twitter.com/ratnaraj007