Studying winning brands gives you great ideas quickly. On this episode we look at Surely Non-Alcoholic Wine to see what marketers can learn from their Facebook Ad Library, landing pages and website. Some awesome takeaways include:
- Native-looking creatives that don't appear like an ad, so viewers are less likely to scroll passed them.
- Brilliantly produced ads that you can replicate with minimal resources.
- How to advertise for a unique product
- Examples of positioning to make your product appear like the first of it's kind, or its own new product category.
- How to bombard prospects with value before revealing price, so when they do see your price later in the funnel, they're less price-sensitive.
- The power of making customers feel comfortable in their own skin.
- How to improve AOV and LTV with compounding rewards as they add more to cart
- Gorgeous branding and the impact it has on the entire customer journey
And much more!
The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.
We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.
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Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou
Andrew Soria, Performance Creative Manager: https://twitter.com/together_001
Akaash Joshi, Head of Growth: https://twitter.com/scaleegod
Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/
Raj, the Godfather: https://twitter.com/ratnaraj007