Agency to Brand Side, Career Leaps in Performance Marketing with Kyle Lawrence (Head of Marketing @ Surely, Cuts Clothing, Commonthread Collective) | Performance Marketing Podcast, DTC, Paid Social

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Performance Marketing Podcast

16 episodes

4 days ago

Welcome to the Performance Marketing Podcast! Our show is dedicated to everything and anything performance marketing. Whether you're a high-level media buyer or just starting out in the industry, this is the podcast for you. In each episode, we cover a range of topics ranging from in-depth media buying across all social and search channels to creative performance and what YOUR ads look like. Hosted by four of the industry's best, who combined have generated over $1 Billion in client revenue and are working with some of your favorite DTC brands.

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Agency to Brand Side, Career Leaps in Performance Marketing with Kyle Lawrence (Head of Marketing @ Surely, Cuts Clothing, Commonthread Collective) | Performance Marketing Podcast, DTC, Paid Social

Performance Marketing Podcast

55 minutes 8 seconds

3 years ago

Agency to Brand Side, Career Leaps in Performance Marketing with Kyle Lawrence (Head of Marketing @ Surely, Cuts Clothing, Commonthread Collective) | Performance Marketing Podcast, DTC, Paid Social

There are important things to know about working for a brand vs. working for an agency. Kyle Lawrence (https://twitter.com/Kyle_R_Lawrence) joins us to discuss his transition from the agency world to the brand side, and how agency media buyers can excel when joining a job on the brand side. Kyle is the Head of Marketing at Surely Non-Alcoholic Wines, former Head of Paid Media at Cuts Clothing, and former Growth Strategist at agency Commonthread Collective. We discuss:

- How Agency Media Buyers can Dominate on the Brand Side

- Why understanding a P&L can help your career big time

- How to pick a brand to work for

- How do you make performance projections?

- Balancing direct response with brand marketing in paid media

- How to launch on a new platform you know nothing about

- Simple multi-channel attribution model

- A marketing psychology concept you can use across all channels

- An efficient script/copy template for any channel

- Ideal team makeup

And more!

The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.

We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.

Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly.

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007