Actionable Marketing Psychology Concepts for Paid Social Media Buyers

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Performance Marketing Podcast

16 episodes

4 days ago

Welcome to the Performance Marketing Podcast! Our show is dedicated to everything and anything performance marketing. Whether you're a high-level media buyer or just starting out in the industry, this is the podcast for you. In each episode, we cover a range of topics ranging from in-depth media buying across all social and search channels to creative performance and what YOUR ads look like. Hosted by four of the industry's best, who combined have generated over $1 Billion in client revenue and are working with some of your favorite DTC brands.

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Actionable Marketing Psychology Concepts for Paid Social Media Buyers

Performance Marketing Podcast

40 minutes 41 seconds

3 years ago

Actionable Marketing Psychology Concepts for Paid Social Media Buyers

When you're media buying long enough, you learn the limit of media buying hacks and the importance of creative, copy, angle, offers, and overall marketing psychology. This episode outlines 5-6 extremely powerful marketing concepts that can instantly make your creative, copy, angles, and all marketing more successful. We've tried hundreds of concepts and the concepts we explain in this podcast are some of the most actionable, easy to put into your daily workflow as a paid social media buyer. These concepts have been used for over 100 years by greats like David Ogilvy, Eugene Schwartz, Claude Hopkins and more. We discuss topics such as positioning, benefits vs. features, dramatization, creative/copywriting formulas, and more.

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007