All of the best marketers throughout history display these 5 traits summed up by Eric Carlson. The PMP crew, all seasoned veterans of performance marketing, discuss these traits and examples of how to use them in performance marketing roles today.
Link to Eric Carlson's Twitter thread: https://twitter.com/ecomericcarlson/status/1479855279286140931?s=20&t=33vpu6UfIxvUQLesdOHIFw
The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. High-impact strategies and processes around creative, copy, angles and marketing psychology, that you can add to your daily workflow to absolutely dominate at your performance marketing job.
We're real marketers managing accounts every day, in the weeds - not detached gurus who hire ghostwriters for all their useless content. We're not interested in small new buttons that give a 1-2% improvement, "what's working now", or redundant best-practices listicles everyone else is making. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads".
Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas to implement into your ad accounts instantly.
Follow us on Twitter: https://twitter.com/PerformanceMtkg
Andrew Soria, Performance Creative Manager: https://twitter.com/together_001
Akaash Joshi, Head of Growth: https://twitter.com/scaleegod
Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou
Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/
Raj, the Godfather: https://twitter.com/ratnaraj007
