E8 | Edd Evans | Scaling the UK's Most Loved Vegan Chocolate Brand

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Performance Marketing Podcast by Target

Target Agency

8 episodes

1 day ago

The Performance Marketing Podcast explores the tools, habits, thinking and strategies that power the most progressive minds in digital marketing. Listen in for insights and opinions from some of the UK’s most progressive brands and the thought-leaders. This podcast is brought to you by award-winning performance marketing agency, Target: talktotarget.co.uk

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E8 | Edd Evans | Scaling the UK's Most Loved Vegan Chocolate Brand

Performance Marketing Podcast by Target

36 minutes 8 seconds

2 years ago

E8 | Edd Evans | Scaling the UK's Most Loved Vegan Chocolate Brand

Edd Evans is an eCommerce marketer with experience both client and agency sides.

Edd currently leads all things digital at one of the UK's most loved vegan chocolate brands, LoveRaw.

This episode of The Performance Marketing Podcast covers:

• The uprising of the experimental consumer
• The importance of relevant messaging and avoiding one-size-fits-all-channels creative
• A look at LoveRaw's eCommerce channel mix
• Using SMS marketing to cut consideration time and connect with the impulse generation
• Measuring creative performance with thumb-stop ratio
• Percentage or monetary discounts in eCommerce - which has the biggest pull?

The Performance Marketing Podcast is brought to you by Target: https://talktotarget.co.uk/

This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com