E7 | Charlotte Geoghegan | Growing PrettyLittleThing from £10k to £1 MILLION per week in revenue

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Performance Marketing Podcast by Target

Target Agency

8 episodes

1 day ago

The Performance Marketing Podcast explores the tools, habits, thinking and strategies that power the most progressive minds in digital marketing. Listen in for insights and opinions from some of the UK’s most progressive brands and the thought-leaders. This podcast is brought to you by award-winning performance marketing agency, Target: talktotarget.co.uk

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E7 | Charlotte Geoghegan | Growing PrettyLittleThing from £10k to £1 MILLION per week in revenue

Performance Marketing Podcast by Target

47 minutes 25 seconds

2 years ago

E7 | Charlotte Geoghegan | Growing PrettyLittleThing from £10k to £1 MILLION per week in revenue

Charlotte Geoghegan has a rich and colourful background in eCommerce marketing with fashion and beauty brands, including PrettyLittleThing and, currently, REFY.

This episode of The Performance Marketing Podcast covers:

• How PrettyLittleThing grew from £10k per week to £1mil per week in revenue in 18 months.

• Performance channels drive growth, but brand gives you longevity. Here's why...

• How do D2C brands like REFY define and measure paid media success?

• A detailed look at REFY's influencer and social-first marketing strategy

• How to keep TikTok ads creative, raw, and authentic with UGC and creator content.

...and more.

The Performance Marketing Podcast is brought to you by Target: https://talktotarget.co.uk/

This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com