James 'JP' Poulter is the CEO at Vixen Labs - the world's leader in voice search marketing and voice AI strategies.

With rich experience in digital marketing, JP has niched down into voice search and tech; supporting iconic bluechip brands such as McDonalds, The BBC & Dyson along the way.

This episode of The Performance Marketing Podcast covers:

• The accelerated adoption of voice assistants such as Siri, Alexa & Google Home.
• How consumers are using voice search for transactional queries and to explore products.
• The importance of considering conversational queries through voice assistants as part of your SEO strategy and keyword research.
• How to optimise your website's content to rank for long-tail conversational queries.
• Scaling audio content internationally with pioneering AI technology. ...and more.
  

The Performance Marketing Podcast is brought to you by Target: https://talktotarget.co.uk/ 

This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com