Miracle Inameti-Archibong is the current Head of SEO at John Lewis, and formerly MoneySuperMarket. 

Armed with more than a decade of experience both agency and client side, with many bluechip brands, Miracle's area of expertise lies within data and forecasting for organic search. 

This episode of The Performance Marketing Podcast covers: 

• Helping the board to understand your SEO strategy, by forecasting revenue uplifts using your historical data.
• What is the difference between keyword-led forecasting vs. statistical forecasting?
• Using linear regression and exponential smoothing to create more robust SEO forecasts.
• How much historical data is required to achieve statistical significance in forecasting?
• How many forecasted scenarios should be modelling into your SEO forecast?  ...and more.  

The Performance Marketing Podcast is brought to you by Target: talktotarget.co.uk 

Target is an award-winning performance marketing agency with a creative edge. We help impactful brands to grow more predictably, profitably and in style through Paid Search, Paid Social & SEO

This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com