E4 | Will Young | Unlocking Value from Customer Data

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Performance Marketing Podcast by Target

Target Agency

8 episodes

1 day ago

The Performance Marketing Podcast explores the tools, habits, thinking and strategies that power the most progressive minds in digital marketing. Listen in for insights and opinions from some of the UK’s most progressive brands and the thought-leaders. This podcast is brought to you by award-winning performance marketing agency, Target: talktotarget.co.uk

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E4 | Will Young | Unlocking Value from Customer Data

Performance Marketing Podcast by Target

40 minutes 20 seconds

3 years ago

E4 | Will Young | Unlocking Value from Customer Data

Will Young is an expert in customer data intelligence for D2C/DTC brands. Will’s journey in customer data began at Dunnhumby - a global leader in customer data science and analytics; since then he has gone on to found RAIS - a machine-learning driven customer data platform for eCommerce brands.

This episode of The Performance Marketing Podcast covers:

• How Dunnhumby revolutionised customer data with the Tesco Clubcard in the 90s

• What does it mean to be a ‘data-driven brand’?

• Which eCommerce metrics are most critical heading into a recession?

...and more.

The Performance Marketing Podcast is brought to you by Target: talktotarget.co.uk

Target is an award-winning performance marketing agency with a creative edge. We help impactful brands to grow more predictably, profitably and in style through Paid Search, Paid Social & SEO

This episode is sponsored by Home Grown Club: homegrownclub.co.uk and Nix & Kix: nixandkix.com