E3 | Gordon Glenister | Influencer Marketing Strategy

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Performance Marketing Podcast by Target

Target Agency

8 episodes

2 days ago

The Performance Marketing Podcast explores the tools, habits, thinking and strategies that power the most progressive minds in digital marketing. Listen in for insights and opinions from some of the UK’s most progressive brands and the thought-leaders. This podcast is brought to you by award-winning performance marketing agency, Target: talktotarget.co.uk

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E3 | Gordon Glenister | Influencer Marketing Strategy

Performance Marketing Podcast by Target

33 minutes 49 seconds

3 years ago

E3 | Gordon Glenister | Influencer Marketing Strategy

Gordon Glenister is the author behind the book ‘Influencer Marketing Strategy’. He is also a London Evening Standard columnist and host of the ‘Influence’ podcast.

This episode of The Performance Marketing Podcast covers:

• Partnering with the right creators and influencers for your brand.

• What are the contents of a good influencer marketing brief?

• How to measure the commercial impact of an influencer campaign?

...and more.

The Performance Marketing Podcast is brought to you by Target: talktotarget.co.uk

Target is an award-winning performance marketing agency with a creative edge. We help impactful brands to grow more predictably, profitably and in style through Paid Search, Paid Social & SEO