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Performance Marketing Podcast by Target
Target Agency
8 episodes
4 days ago
The Performance Marketing Podcast explores the tools, habits, thinking and strategies that power the most progressive minds in digital marketing. Listen in for insights and opinions from some of the UK’s most progressive brands and the thought-leaders. This podcast is brought to you by award-winning performance marketing agency, Target: talktotarget.co.uk
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Marketing
Business
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All content for Performance Marketing Podcast by Target is the property of Target Agency and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Performance Marketing Podcast explores the tools, habits, thinking and strategies that power the most progressive minds in digital marketing. Listen in for insights and opinions from some of the UK’s most progressive brands and the thought-leaders. This podcast is brought to you by award-winning performance marketing agency, Target: talktotarget.co.uk
Show more...
Marketing
Business
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E2 | Richard Jackson | How is AI evolving Paid Search?
Performance Marketing Podcast by Target
21 minutes 31 seconds
3 years ago
E2 | Richard Jackson | How is AI evolving Paid Search?

Richard Jackson is an engineering grad from the University of Cambridge. He is the former Head of Search Marketing at Booking.com and current CEO of ad-tech firm, Search Machines - the company behind PPC SaaS tool, ATLAS.

This episode of The Performance Marketing Podcast covers:

  • How has technology transformed paid search over the past 5 years?
  • How has AI changed the role of the PPC agency?
  • Understanding search intent with semantic parsing.  

...and more.

The Performance Marketing Podcast is brought to you by Target: talktotarget.co.uk 

Target is an award-winning performance marketing agency with a creative edge. We help impactful brands to grow more predictably, profitably and in style through Paid Search, Paid Social & SEO

This episode is sponsored by Nix & Kix: nixandkix.com

Performance Marketing Podcast by Target
The Performance Marketing Podcast explores the tools, habits, thinking and strategies that power the most progressive minds in digital marketing. Listen in for insights and opinions from some of the UK’s most progressive brands and the thought-leaders. This podcast is brought to you by award-winning performance marketing agency, Target: talktotarget.co.uk