In the first episode of the performance marketing podcast Chris and Todd introduce themselves, give a little background, and then dive into some digital marketing basics.

Show Notes:

What is digital marketing?

• What would be considered digital marketing?
• What is SEO? (Search Engine Optimization) 

Why is digital marketing important? We break down some of the components.

• Google ads PPC (pay per click)
• SEO
• Website design
• Content marketing ie blogging, social, etc
• Email marketing

Where should someone start?

• Let’s say someone feels completely overwhelmed where should they focus?
• Bootstrapping, where would you say the best “bang for the buck” would be?
• If someone wants to hire someone to take care of their digital marketing - what should they look for, beware of, etc?

If you enjoyed the show and are interested in chatting with Chris and learning more about how his company, pingpong, can help you connect with more clients - reach out!

Call: 866-488-3271

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