Trust is one of the most overlooked yet powerful drivers of business growth. In this episode of Performance Delivered: Insider Secrets for Digital Marketing Success, host Stefan Horst speaks with Kristin Oelke, founder of Bright Rock Services and author of Trust: Unlocking B2B Growth in Today’s AI World.

Kristin shares why trust erosion is the hidden growth killer, how companies can uncover blind spots, and what leaders can do to embed trust into every part of their business strategy.

If you’re in B2B marketing, sales, or leadership, this conversation shows why building a strong “trust profile” is no longer optional—it’s your competitive advantage.

What You’ll Learn in This Episode

• Why trust erosion is often the biggest unseen barrier to growth
• The role of marketing, sales, and customer success in building a public trust profile
• Blind spots leaders face when assuming customers and employees trust them
• How to measure trust in meaningful ways with real-time signals
• Case studies: how Bright Rock Services helped companies like CIS Group and Feedback Now strengthen their trust profile
• How AI is both accelerating outreach and unintentionally eroding trust—and how to navigate that paradox

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Disclaimer

The views and opinions expressed on the “Performance Delivered” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Performance Delivered, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2025.